What Do Buyers Look for in a Listed Business?
Our business brokers Beverly Hills come across all manner of clients. It is not uncommon for buyers to come into our offices with cash in hand and say, ‘I would like to buy a business, what do you have available?’ It is surprising that someone would want to buy a business without having an idea of the type of business he wants. Many buyers have owned businesses before and have had success growing and increasing profitability. With this in mind, most buyers have checkpoints on what makes a business attractive. In our experience, we have found that the following items never miss on most buyers’ lists.
Established revenue
The first thing a buyer will want to see when considering your business is its revenue. Does it have established revenue? Buyers want businesses that have traction in the marketplace and the ability to grow is the most attractive quality to most buyers. Once you contact us, the first thing our team will do is review your finances. This is done by performing a complimentary business valuation. The valuation helps our business brokers Beverly Hills understand the strengths and weaknesses of your business. We will work on the fixable flaws and focus more on your business’ strengths when developing a marketing strategy.
Owner engagement
When searching for a business to buy, most buyers are looking for one where the owner is indispensable. They want a business that can survive without the daily presence of the owner. Our first step when you come to us will be evaluating your management team. If your business cannot survive in your absence, we will either hire a manager or train a management team. Our team will also help document the business processes so that the new owner can run it seamlessly.
Reputation
A bad reputation will cause your business to remain on the market for long or never sell. Buyers hate uncertainty. Our team will help develop a strong reputation in your industry. This is done through a tested reputation management strategy. If the reputation of your business is irreparable, we recommend rebranding. Give us a call now to learn more.
Stability in the dynamic markets
Markets are just like tides; a business grows and recedes. Businesses that prove to be more seaworthy are the ones that have great stability in the ever changing markets. The first thing our business broker Beverly Hills will do is increase your revenue streams. We ensure your business does not rely on one bestselling product or a single major client. We will help you diversify.
When you are ready to list your business for sale, we encourage you to give us a call. We understand the process of selling better than anyone and will help you close fast and at maximum profit. Visit our website and schedule a free consultation with one of our experienced business brokers. We are here for you.