What Makes a Business Unique?
The main duty of a business broker Hawthorne is to make your business as attractive to possible acquires as possible. We at So-Cal Business Brokers have been selling businesses for more than 20 years and we know what buyers look for in a business like yours. We are in the best possible to properly package your business so that you sell fast and for the best price. But what exactly makes a business unique?
Brand name/ identity
If your business has a well-recognized name or products then it will be much easier for you to sell it. No your business doesn’t have to be as well-known as Coke or Samsung but if it is well-known in a specific geographic region it will be quite attractive to buyers. The primary job of our business brokers Hawthorne is to find the things that your business is well-known for and use them to package your business for sale. The things your brand is known for could be its unique taste, appearance or image. Having a unique regional identity is a huge plus.
Dominant market position
Being a major player in a specific market will also make your business unique and more attractive to buyers. This is more so if you want to sell to possible buy-out groups. Such buyers search for businesses that are major players in a specific industry irrespective of how big or small the market is.
Your customer lists also help make your business unique. Your mailing lists that you have built over years will make your business more attractive to potential acquirers. There are buyers out there that will buy your business to take advantage of your large customer list. However, for this to work in your favor you must have loyal customers.
In business valuation our business broker Hawthorne will mostly focus on the tangible assets. This helps determine the actual value of your business. However, if your business has more intangible assets it will be more attractive to buyers. Intangible assets include customer lists, effective advertising programs, proprietary software, and goodwill and so on. We will help you compile a list of all your intangible assets and use it when packaging your business for sale.
Other things that make your business unique include:
- Difficulty of replication
- Proprietary technology
- Qualified employees
- Price advantage (being able to charge less than similar products in the market)
At So-Cal Business Brokers we genuinely want to help you sell your business fast, to the right buyers and for the best possible price. Contact us now and take advantage of our free, no-obligation consultation with our experienced business brokers in Los Angeles.