Internet Business Broker – A Look at What Business Buyers Want in an Internet Business

If you are ready to sell your online business, the first thing you need to do is bring in an experienced internet business broker. We say an Internet broker because the person you hire must specialize in the sale of businesses like yours. At So-Cal Business Brokers we have been selling internet businesses for close to three decades now. We have what it takes to close the deal fast and for maximum profit. One of the ways we are able to speed up the sale is by focusing on what buyers want. In an online business, here are the buyers’ key areas of focus.


The first thing any buyer will want to make sure of is that the reported traffic is real. The success of an online business is measured by the amount of traffic it has. The higher the traffic the more successful a business is perceived to be. As a result, buyers will want to make sure that the reported figures are not fake. Our Internet business brokers will make use of various analytics tools to determine the exact amount of traffic that your business has. We then give an accurate figure when marketing your business.

Proof of revenue

An online business can have lots of traffic but limited revenue. The next thing buyers will want to look at is the revenue that your online business has. They will want to know your net monthly revenue, cost of goods sold and gross margin. This helps determine how much your business is spending and making. The reason buyers ask to see proof of your revenue is so as to determine if the business is profitable. Our team at So-Cal Business Brokers can teach you how to boost your revenue and present your financial records in a way that wins the confidence of a potential buyer. Contact us now to find out more.

Well-oiled machine

Business buyers are not interested in getting a job but rather buying a business. The focus of almost every buyer that will come knocking at your door is if the business can run smoothly without your involvement. They focus on how your business is managed. Our Internet business broker can help you document your systems and processes so that it is easier for a new owner to take over. We will also guide you as you hire or train a management team to take over your responsibilities.

Making sure you sell your Internet business fast and for maximum profit is what we do best. Contact us now to find out more on how we can help you achieve the best results as you sell your Internet business.

Internet Business Broker