Key Things Buyers Look for in a Business that is on Sale

Hiring a business broker San Diego will guarantee that you sell fast and at maximum profit. This is because the broker has experience selling businesses and knows what needs to be done to achieve desired results. All in all, before you start marketing your business for sale you need to understand what buyers are looking for. In this post we shall be taking a quick look at the primary focus of most buyers.

Talent

Some buyers will consider your business if it has the talent that they need. This is evident in recent purchases. For example Walmart bought Jet.com for its leadership which helped them compete fairly with Amazon. If your business has talented employees then buyers may consider it just for the talent. The best news is that experienced business brokers San Diego will help you determine if you have any special talent. They then stress on this when marketing your business in order to attract the right buyers.

Platform

Another reason why buyers can consider your business is for its unique platform. Before it was acquired for $26 billion by Microsoft LinkedIn remodeled itself into an advanced, open content platform after purchasing Pulse. This is because the platform offered by Pulse made it easy for LinkedIn to transition from a strictly business social network. The same applies for your business. If you have a special platform it can help you attract buyers easily.

Technology

At times buyers are not interested in your talent or platform but simply in your technology. This is more so if you offer great technology products. In 2017 PetSmart acquired Chewy.com for a whopping $3.35 billion to make use of the ecommerce network that Chewy had. This acquisition gave PetSmart the fastest growing ecommerce website. Dell also did the same in 2016 when they bought EMC. This led to a surge in the demand for Dell servers, computers and networking equipment.

Brand reputation

The reputation of your brand can help another company penetrate a new market. How good your reputation is will hence affect the demand of your brand. What is more is that buyers want to invest in a business that has a good reputation.

There are many more reasons why buyers consider your business. Other notable reasons include your unique access to new demographic and your unique distribution model. Your business broker San Diego will help identify your business’ strengths and help focus on them when marketing your business for sale. You just need to find a broker who has experience selling your type of business.

Business Broker San Diego

What Client’s Say

We Couldn’t Be Happier

"When we thought about selling we had no idea what our business was worth or how to go about selling. What you were able to do was to cut through the fog so that we understood the valuation issue and had a comfort level with the process. As you know we ended up selling for somewhat more than the original valuation and we got all cash and our CPA loved the way our tax liability was minimized. We couldn’t be happier!"

Over $250,000 More

"Our first contact with you shocked us when you suggested that we wait 18 months before selling because you believed that if we hit our projections that the value would be significantly greater. As it turned out we not only followed your advice but also got slightly over $250,000 more than we originally had hoped for. It is seldom that we have had the opportunity to deal with a firm that doesn’t want both money and a commitment NOW. It was clear and obvious that you had our best interests at heart."

You Got the Valuation We Agreed On

"You did a great job on the sale of our business in really beating the bushes for buyers, including a UK company that was an active suitor. You managed to get the valuation that we had all agreed upon and got it substantially all in cash and got the transaction closed with little to no problems or expensive lawyers involved."

Thank You for Handling Our Business

"Our business was smaller than what your firm normally handles but it was a BIG part of our net worth and savings. Thank you for handling our business and we were very pleased and delighted with the results."

More Than Anticipated

"Our transaction was involved as we had different corporate entities located in different states. Our only regret is that we didn’t retain your services before 2012 when we paid $25,000 to a firm in Texas that did a valuation and market analysis for us before then failing to do anything in the way of trying to sell our business. You got it sold for more than anticipated."

Talent

Platform

Technology

Brand reputation

The Sales Process